Early Design Trends of 2018

The trends of product packaging have ebbs and flows just like any other industry. But what makes the early trends of 2018 so special is the change of regulations as to how a package can be designed, as well as how the expansion of ecommerce will effect the overall experience of purchasing a product. So how will these trends stemming from a less structured 2017, be effected by the new laws and shopping pipelines that be?

List of 5 Packaging Design Trends
1. Simplicity
2. Big Words
3. Standout Shapes & Materials
4. Vintage
5. Holographic Effects


1. Simplicity
As time has passed in the design world, things have gotten simpler and simpler to speed up the digestion of the information. Minimalism has been around for some time now and isn’t going away anytime soon. In fact the United States government seems to be embracing it more and more after the implementation of the new minimums for product descriptions was increased and max logo representation decreased according to the FDA. Not to mention the new designs for the layout of the nation’s nutrition facts.

Never the less, to go minimalistic is only challenging when it comes to creating icons that globally we all can understand. But if pulled off successfully, using less language and more icons will allow any brand to align more with today’s fast paced modern world.


 

2. Big Words
How do you stand out on shelf? How do you stand out on a web page when everything is at relatively the same size? With HUGE TYPEFACES of course. Making the logo bigger is never a problem because your logo is you call to action. So get your audience charged, be funny, or just be plain old forthright. Just know that if it’s huge, it will get noticed.

 

 

3. Standout Shape & Materials
There are so many different ways to make your package stand out no matter if it’s in the real world, or in a virtual one. There is type, color, and size, but for those who are in the EPC “Extreme Packaging Club” breaking away from the usual tube, pouch, and box norms can be very liberating and eye catching.

Transforming your package into something the really isn’t a package truly means that your graphic designer is totally free to simple slap you logo on it, a few nutrition facts if need be, and call it done. How’s that for saving time on design?

 

 

4. Vintage
Those who do not study and understand the past are doomed to repeat it’s mistakes. To market toward millennials one must not only go online to find them, but also remember where good design came from as well. This is because it is a profound truth the most people long for the better days of the past and so find comfort in brands that mimic those aspects of their life. Defining vintage as something much more than an effective way of demonstrating dedication to quality.

Yes the vintage aesthetic establishes a story of passion and tradition in our minds, with the elements that remain apart of our lives and our souls– through organized, dense details and memorable identities.

 

 

5. Holographic Effects
Holographic foil stamping is the end all be all game changer, that can lift up even the most dated brands to stardom. But the one hang up here is if done incorrectly, holographic touches can create the aesthetic that the identity is trying to hard.

The balance is in finding the proper amount of depth and three dimensionality to give the varying colors enough room to really shine. Plus the final touch to this type of printing allows the package to be  completely tarnish proof. Truly defining this style as a premium brand’s best friend.

 

Resource: @99Designs

Written by: Eric Warner